Whoever sounds most certain wins
Decisions are made on experience and the mood in the room. No one can say what the buyer would actually think.
Profiles of
B2B profiles
Test the offer against the people who make the decisions.
Synthetic, source-backed profiles of Swedish decision-makers, from the CEO and CFO to the head of sales, head of marketing, head of HR and venture capital investor. The library grows with new roles and buying situations. Paste in a quote, a message or a pitch. See what convinces, what stops the deal and what the answer is based on.
Profile sheet · Svava’s profile library
CFO
Weighs total cost, business value and delivery when an offer is to become an investment decision.
Swedish company · 50 to 199 employeesThe profile’s priorities
1Total cost and realistic benefit
2A basis for decision that can be followed up
3Automation with demonstrated effect
Ask the profile
“Which costs are missing from the calculation, and how do we show that the investment pays off?”
“Which costs are missing from the calculation, and how do we show that the investment pays off?”
Based on 65 source-backed observations from 41 sources
SOURCEPwC, CFO Survey 2026 · Swedish CFOs
From the profile sheet in Svava.
The objections before the meeting
You have already heard them, and have the answers ready.
A source behind every profile
Click and see what the profile is based on, with population and year.
Answers in minutes
Not weeks of interviews to understand a buyer.
How it works today
Today it is decided on gut feeling.
The person writing the quote or leading the meeting rarely has access to what the organisation actually knows about the buyer. So things go the way they usually do.
Figures that have to be interpreted
Surveys and charts that need an analyst to make sense. By the time the interpretation arrives, the quote has already been sent.
The data stays with a few people
What the organisation knows about its buyers sits with a couple of specialists, and never reaches the salesperson before the meeting.
How they are used
Two roles, the same material, different objections.
Paste in the text and ask two profiles separately. The difference between the answers shows what the material needs to handle.
Head of Sales and CFO
The quote or sales page is read by the person who will use the solution and the person who will pay for it. You see which two objections you have to address.
Head of Marketing and CEO
Campaign message or landing page. One sees the practical benefit, the other the business value. You choose the improvement that matters most.
Venture capital investor
The pitch is read by an investor looking for early-stage companies. You find out what is already clear and what it takes to get a second meeting.
The profile library
The decision-makers. Always available.
Profile sheet · Svava’s profile library
CFO
Weighs total cost, business value and delivery when an offer is to become an investment decision.
Swedish company · 50 to 199 employeesBased on 65 source-backed observations from 41 sources
Download the profile sheet (PDF)The profile’s priorities
Selected for the profile, supported by the source material.
1Total cost and realistic benefit
2A basis for decision that can be followed up
3Automation with demonstrated effect
Messaging and buying decisions
Show this in your offer
- Show the total cost and what it takes to achieve the effect.
- Make the calculation possible to test and follow up.
Ask the profile
“Which costs are missing from the calculation, and how do we show that the investment pays off?”
In Svava you open each priority and see the source material, with source, population and year.
In-depth profiles
Deeper where the purchase is decided.
An in-depth profile builds on a role and adds source material about a specific buying situation. It answers as the person who will actually make that particular decision.
In-depth profile · builds on Head of HR
The employer assessing commuting and mobility benefits
Weighs employee benefit, cost and administration when the company considers corporate travel cards, season tickets, a bicycle benefit or a combined mobility service.
Based on 95 source-backed observations from 59 sources
Download the profile sheet (PDF)For those who sell to employers
Public transport, bicycle benefits or mobility services. Test the offer against the person who will introduce it and pay for it.
Book a walkthrough →See it in practice
One offer. One CFO. What you change.
Automated invoice handling that saves ten hours a week. SEK 130,000 in the first year.
“I say no to a contract now, but I am open to moving forward if the benefit can be substantiated. The seller’s promise of time saved is not a verified effect. What would change my decision is hard figures on the time we spend today.”
- Base the calculation on the customer’s own invoice volume
- Two references with a similar volume
- Propose two weeks of measurement before the contract
Constructed offer. The answer is abridged from a test conversation with the profile.
Traceable
You see what the answer is based on.
An ordinary AI cannot point to why it answers the way it does. Svava’s profiles are built on reviewed sources about how the role makes decisions, and you can open them.
Source, population and year
Every data point shows who the survey covered and when.
No made-up figures
Every answer is reviewed before you see it, so that the profile does not make up amounts, rules or mandates. If the information is missing, it asks a question instead.
The source material is added to continuously
New sources and data points are added and reviewed. The profiles get sharper over time.
Source material · CFO
In Deloitte and SEB’s Swedish spring 2026 sample, cost reduction is the top priority.
Swedish CFOs2026Deloitte and SEB
In PwC’s Swedish CFO sample for 2026, 59 per cent report high confidence in AI in key processes.
Swedish CFOs2026PwC CFO Survey
Examples of data points from the CFO’s source material in Svava.
The profiles are built on published material from sources including
- PwC
- Deloitte
- SEB
- University of Gothenburg
- National Agency for Public Procurement
- Almi Invest
- Swedish Tax Agency
Published sources that the profiles are built on. Not partnerships or customers.
For selected startups
Test your pitch against an investor.
We are inviting a small number of startups to test their pitch against the profile of a Swedish venture capital investor. You find out what is already clear, what it takes to get a second meeting and what you should send afterwards. In return, you tell us how it went.
The venture capital investor answers
“I am happy to take a first exploratory meeting. My main objection is that the pilots have not yet shown verified time savings or willingness to pay.”
Abridged from a test conversation with a constructed pitch.
Gets better over time
The more you feed it, the sharper it gets.
The library is the starting point. Then the profiles become your own, with in-depth additions for your market, your buyers’ voices and your data.
Up and running the same day
Decision-makers grounded in surveys about how the roles make decisions.
A buying situation, industry or location
For example the employer assessing commuting and mobility benefits, with its own source-backed material.
Interviews with Ciao Nova
Your real buyers are interviewed by voice. Their reasons and objections become part of the profile.
Sales calls, responses to quotes, CRM
Won and lost deals and meeting notes make the profile more like your particular buyers.
For your AI agents
Let the agent meet the customer before the customer meets the agent.
An agent that has only been trained on your documents knows how you talk, but not how the customer receives it. The profiles become the agent’s test audience and advisers.
Before the agent is released
Run the agent’s conversations against the profiles. See where the tone grates and where the customer gives up.
New prompt, new flow, new model
Run the same profiles again and see whether the change turned out better for those who will meet it.
Connected directly to the agent
Via MCP the agent asks the profile before it answers. The customer perspective is there even when no human is watching.
Try it yourself
Which profiles do you need?
Enter your web address. Svava suggests which buyers, decision-makers and influencers you should be able to ask.
We only read the public page you enter. The suggestions are produced by an AI model and are a starting point, not a profile sheet.
Your suggestions appear here.
Bring an offer you are going to send.
A quote, a message or a pitch. We test it against two profiles right there in the meeting and show what the answers are based on. 30 minutes. No sales slides.