What are synthetic audiences?
AI-simulated profiles of customer groups that you can ask questions. How they are built, what they are good at and what they do not do.
Read the text →The library
What you are wondering about, answered straight.
Short texts about synthetic audiences: what they are, how they differ from a web panel, how accurate they are and what a tribe is.
Synthetic audiences or a web panel?
They answer different questions. A web panel tells you how many people think something. Synthetic audiences show why customer groups think differently, the same day the question comes up.
Read the text →How accurate are synthetic audiences?
It depends on two things: how much the profile knows about the group, and what kind of question you ask. The research shows both what works and where the limits are.
Read the text →What is a tribe?
A tribe is people held together by a shared passion and its codes, not by age, income or where they live. That is why it has to be understood differently from a target group.
Read the text →Book a demo. Bring a real question.
We build a first example together in the meeting, around a question you are actually wrestling with. 30 minutes. No sales slides.