Why do I choose this product?
Households and customer groups, grounded in segmentation data, in different situations.
Customer understanding before the decision
Test the offer on your customers before they see it.
Svava gives you profiles of the people you sell to. Ask them about messaging, prices, quotes and offers, and see what the answers are based on.
We sell to
For those who sell to businesses
The decision-makers, before you meet them.
Source-backed profiles of the CEO, CFO, head of sales, head of marketing, head of HR and venture capital investor. Paste in a quote, a message or a pitch and see what convinces and what stops the deal.
CEOCFOHead of SalesHead of MarketingHead of HRVenture capital investor
Profile sheet · Venture capital investor
Weighs customer proof and team against how far the capital takes the company.
Based on 242 source-backed observations from 46 sources
The investor answers
“I am happy to take a first exploratory meeting. My main objection is that the pilots have not yet shown verified time savings or willingness to pay.”
Abridged from a test conversation with a constructed pitch.
Three perspectives
The consumer, the decision-maker and the community.
The same campaign can be relevant to the individual and still break the community’s codes. That is why Svava asks three different questions.
Why do I make this business decision?
Source-backed profiles of those who buy, approve and invest.
What does this mean for us, and does it belong in our culture?
Communities with their own values, places, stories and language. The answer shows where the community holds together and where it comes apart.
Example: Swedish craft beer culture, five perspectives, 99 source-backed observations.
Download the profile sheet (PDF)Four experts
Four ways to ask the profiles.
Profile Selector
Suggests which perspectives need to be in the room.
In-depth Interviewer
Goes deep with one profile on needs and resistance.
Focus Group Leader
Tests messages and concepts against several profiles at once.
Workshop Facilitator
Generates and develops new ideas together with the profiles.
Not just answers. Traceable answers.
Every conclusion can be followed back to the profile and the source material it is based on. Answers are reviewed before you see them, so that the profiles do not make up figures.
Your data does not become anyone else’s.
Nothing is shared between customers and nothing trains anyone else’s model. A dedicated server within the EU and access per user and project.
Book a demo. Bring a real question.
We build a first example together in the meeting, around a question you are actually wrestling with. 30 minutes. No sales slides.