Questions before you begin.

For the questions you would otherwise guess at or wait weeks to have answered. Why do customers hesitate over the offer? Which of three headlines makes them read on? How is a price increase received by different customer groups? You let profiles of your customer groups read a message, a campaign line, an offer, an invoice, an image or a whole concept, and see where they agree and where they come apart. With the Chrome extension they can also read a web page, a draft in Figma or a page that has not been published yet.

You put in a price notice and let the Focus Group Leader gather three customer groups to read it. Based on their reactions you move the amount higher up, add that the customer does not need to do anything, and test again. The same afternoon you have a version that works for all three.

A short summary of what was said and what got in the way, a ranking of what weighs most for each group, a map of where the groups come apart, and quotes linked to the profile that said them. It goes straight into the next version or into the basis for a decision.

You get answers the same day the question comes up, instead of after a survey that takes weeks. You can try ten versions of a message before you spend money on one, and you go into every decision with a picture of how the customer groups will react and why. The surveys you still run become sharper, because you already know what is worth measuring.

Mainly marketing, brand, CRM and customer insight. But everyone who writes to customers benefits from it: customer service testing reply templates, product teams testing new flows, and finance wanting to know how an invoice is read.

Yes. Ideally you then build the profiles on your own customer conversations. With Ciao Nova you invite customers to voice interviews via a link, and the conversations then become profiles in Svava.

Yes, in the way that matters when you develop communication and offers: which version is strongest, which objections come up, which words land and where the customer groups want different things.

What decides how close the profiles come to reality is the source material. Researchers at Stanford built AI profiles of just over 1,000 real people. Profiles with rich source material matched the people’s answers 86 per cent as well as the people themselves did two weeks later. Profiles that were only given a demographic description reached 74 per cent. That is why every profile in Svava is built on hundreds of data points about the customer group, not on a three-line persona.

No, you are talking to synthetic profiles that represent your customer groups. That means you can ask whenever you want, as many times as you want, and test ten versions the same day. When you want to hear your real customers, Ciao Nova carries out voice interviews with them.

An ordinary AI answers convincingly, but it knows nothing about your customers and cannot show what the answer is based on. In Svava every answer rests on data about the customer group, and you can open a report under the answer and see which data points have been linked to it. The working methods are also in place: the Profile Selector helps you choose perspectives, and the In-depth Interviewer, the Focus Group Leader and the Workshop Facilitator lead interviews, focus groups and workshops for you.

At showing how customers value and prioritise: what weighs most, which objections come up and where the customer groups want different things. Those are exactly the answers that decide whether a message, an offer or a concept holds up, and you get them before you have spent anything on production.

Yes. Under every answer there is a report showing which data points and reasoning it rests on. That makes it easy to take a conclusion to colleagues and management and show why it holds.

Three things. The profiles are built on Swedish segmentation data and your own source material, not on what an AI model guesses about an audience. Every answer can be traced, so you can show colleagues and management what a conclusion is based on. And the working methods are in place, so you get useful results from day one.

On your own customer data, licensed Swedish segmentation data or both. With segmentation data every profile has more than 600 data points: purchasing power, values, interests, channels and how the group differs from the rest of the population. Your own data is added on top, so that the profiles reflect your particular customers. That is the difference between a three-line persona and a customer perspective you can reason with.

Yes. Customer records, campaign response, customer satisfaction scores, product holdings, support cases and interviews make the profiles more accurate for you. Then you can ask something like: “How do customers who already have one of our services respond to the offer for the next one?”

No. A profile represents a customer group, not an individual.

Svava makes them worth more. You try ideas and versions before you commission a survey, so that the measurement is spent on what actually needs to be settled. The profiles show differences between customer groups, and the survey gives the percentages. The agency gets a stronger basis to work from, and the insight department can answer more questions than the survey budget covers.

Your data is stored on a dedicated server within the EU. The AI models do not train on it and nothing is shared between customers. Your administrators control who sees what, per user, project and app. You get data processing agreements and security documentation via dataskydd@svava.io.

Yes. Already in the first meeting we build an example with your customer groups and a question you are actually wrestling with. If you then want to try Svava in real work, you can start with a pilot.

Not much. The first meeting is 30 minutes, and you do not need any data of your own in place to begin. After that, a question to the profiles takes minutes, not weeks.

Svava is licensed per organisation. The price depends on how many people will use Svava, which data the profiles will be built on, which apps you need and how much support you want. In the first meeting you find out what it costs for you.

Directly from us or through a partner. Public sector organisations buy Svava today, and we help you find the route that suits your procurement.

We make sure Svava becomes part of how you work. You get training in asking questions that produce useful answers, drop-ins where you bring a real case, meetups with other users and ongoing follow-up.