Data about the customer group
Licensed segmentation data, published surveys and your own data: customer registers, interviews, campaign response.
Synthetic audiences
What are synthetic audiences?
Synthetic audiences are AI-simulated profiles of customer groups that you can ask questions. Each profile is built on data about the group and answers as a representative of it, not as a real person.
The same thing is also called synthetic respondents, synthetic users or AI personas.
How it works
From data to a profile you can ask.
A representative, not a person
An AI model reasons from the source material and answers as the group would. The profile is not a copy of a real human being.
You ask, it answers
Ask questions and follow-ups, let several profiles compare and rank, and see where the groups come apart.
What they are for
Good at differences. Not at percentages.
Synthetic audiences show how customer groups reason and where they want different things. They complement surveys and customer conversations; they do not replace them.
- Showing how customer groups value and prioritise
- Trying ten versions of a message the same day
- Finding objections before anything has been produced
- Making the next survey sharper
- Do not give percentages to size a market with
- Do not replace conversations with real customers
- Are not a web panel of real people
- Are not copies of real human beings
Accuracy
What decides is the source material.
Researchers at Stanford built AI profiles of just over 1,000 real people. Profiles with rich source material matched the people’s answers 86 per cent as well as the people themselves did two weeks later. Profiles that were only given a demographic description reached 74 per cent.
That is why every profile in Svava is built on hundreds of data points about the customer group, not on a three-line persona, and why every answer can be followed back to the source material.
Read the study86%
with rich source material about the person
74%
with only a demographic description
In Svava
Three kinds of synthetic audiences.
Households and customer groups, grounded in segmentation data, in different situations.
See the profiles →Source-backed profiles of those who buy, approve and invest.
See the profiles →Tribes with their own values, places, stories and language. The answer shows where the tribe holds together and where it comes apart.
See the profiles →Book a demo. Bring a real question.
We build a first example together in the meeting, around a question you are actually wrestling with. 30 minutes. No sales slides.