When standard profiles are not enough, build your own.
For B2B, niche audiences or specific segments, Ciao Nova builds your own customer profiles from real voice interviews, structured and ready to reason with in Svava.
Standard profiles cover a lot. Not everything.
When the established segments do not fit the question, you build your own, from scratch, out of your own customer conversations.
The established segments fit the question.
- B2C for the Swedish market
- The audiences are in the model
- You want to work in a structured way with established segments
- You want to get going quickly
The standard profiles are not enough.
- You sell B2B and need decision-maker profiles
- The audiences are niche
- You want to build from scratch out of your own customer conversations
- You want dynamic profiles that are updated over time
Real conversations become operational profiles.
No 12-week qualitative projects. Asynchronous voice interviews with your customers, synthesised straight into Svava.
- You define the audience you want to understand.Which role, which segment, which question.
- Your customers are invited to a voice interview via a link.No recruitment agency. No weeks of scheduling.
- Ciao Nova holds conversations with them, in their language, asynchronously.They answer when it suits them, from work or from the car.
- The conversations are synthesised into structured profiles in Svava.The profiles get the same format as your other profiles, so that they can be used together.
- The profiles are updated continuously as new interviews are added.Living source material, not archived material.
The profiles live in Svava.
Profiles built via Ciao Nova are added as a data layer in Svava, side by side with your other profiles and data. The same workspace, the same agents, the same traceability.
One platform, two ways to build the perspectives.
You can start with your standard profiles, put your own data on top, and add profiles built with Ciao Nova for the segments where you need the depth of real voices. Everything in the same workspace.
Want to explore whether Ciao Nova is a fit?
A 30-minute conversation about which audiences you need to understand more deeply, and whether Ciao Nova is the right way there.