What are synthetic audiences?
AI-simulated profiles of customer groups that you can ask questions. How they are built, what they are good at and what they do not do.
Read the text →Comparison
Synthetic audiences or a web panel?
They answer different questions. A web panel tells you how many people think something. Synthetic audiences show why customer groups think differently, the same day the question comes up.
What a web panel is good at
A web panel asks real people and gives you percentages you can calculate with: what share know you, how many prefer A over B, how something changes over time. When you need a number to decide on or report, the panel is the right tool.
The price is time and form. A survey often takes two to four weeks, the questions have to be finished in advance, and the answers come as multiple choice.
What synthetic audiences are good at
Synthetic audiences are for the step before: understanding how customer groups value and prioritise, which objections come up and where the groups want different things. You can ask follow-up questions, try ten versions of a message the same afternoon and let several profiles compare and rank.
They do not give percentages to size a market with, and they do not replace conversations with real customers.
How they are used together
- Try ideas and versions on synthetic audiences first, so that the survey is spent on what actually needs to be settled.
- Let the panel give the numbers: how many, how often, how much.
- Go back to the profiles with the result and ask why.
The difference
What you do today compared with Svava.
Most tools give you more data or faster answers. Svava gives you better questions and traceable perspectives to make decisions against.
| Web panel | Focus group | Your own bot | Svava | |
|---|---|---|---|---|
| How often | Once a quarter | 1 to 2 times a year | Depends | ✦Any time |
| In-depth | Multiple-choice | Verbatim, deep | Depends on the data | ✦Verbatim with 600+ data points |
| Iterations per question | 1 | 1 to 2 | Depends | ✦10+ the same day |
| Segment resolution | Demographic | Small sample base | Depends | ✦Customer group and your own data |
| Traceability | Aggregate | Verbatim but unsystematic | Depends | ✦Every conclusion traceable |
| Time to answer | 2 to 4 weeks | 4 to 8 weeks | Variable | ✦Minutes |
The library
More texts.
How accurate are synthetic audiences?
It depends on two things: how much the profile knows about the group, and what kind of question you ask. The research shows both what works and where the limits are.
Read the text →What is a tribe?
A tribe is people held together by a shared passion and its codes, not by age, income or where they live. That is why it has to be understood differently from a target group.
Read the text →Book a demo. Bring a real question.
We build a first example together in the meeting, around a question you are actually wrestling with. 30 minutes. No sales slides.