Profile Selector
Start with your need: “a new brand platform”, “redesign the website”, “understand why customers leave”. The Profile Selector suggests which perspectives need to be in the room.
Customer understanding platform for marketing, brand and CRM
Understand your customers before you make decisions about them.
Svava gives customer-facing teams a place to reason with audiences, test messages and explore reactions before campaigns go live and strategies are set. The profiles are grounded in licensed segmentation data, with your own data layered on top.
✓In operational use at Nordic organisations
✓Profiles grounded in licensed market data
✓Dedicated server, data within the EU
Four experts
Four ways to understand your customers.
Four expert agents drive the work, and the profiles are the perspectives they engage. Use them in any order, bring in the profiles you need and reason freely.
In-depth Interviewer
Go deep with one profile. Understand needs, drivers and resistance, not just opinions.
Focus Group Leader
Test a message, concept or uploaded image with several profiles. Structured feedback, with profiles reacting to one another.
Workshop Facilitator
Facilitates creative workshops where new ideas are generated, evaluated and developed together with the profiles.
The order is flexible. But the four also follow a natural flow: select the perspectives, understand them in depth, create something to test, and put it to the test.
See it in practice
Your customer perspectives, around one table.
An AI focus group leader facilitates. The profiles participate in their own language, with their own objections. The method is not open association (“what do you think about X?”), but structured contrast: rankings, trade-offs and polarisation.
F
Focus Group Leader
AI · facilitates the conversation
Asks
Who uses Svava
Built for teams that work with customers.
Svava puts the customer perspective in the hands of those who need it, not only analysts who know the segmentation data inside out.
Test positioning before the investment.
Try brand directions, campaign concepts and positioning against real audience perspectives before the budget is spent.
Validate sends before the list sees them.
Test subject lines, segment variants and complete sends. See reactions from specific customer groups before they reach your customer base.
Scale qualitative insight without recruitment overhead.
A complement to online panels and focus groups, not a replacement. Fast iterations in strategy and innovation work.
It looks like a marketing tool. In practice, Svava is used across the entire organisation. Even finance asks: what should the invoice look like from different profiles’ perspectives?
What you get
Not just answers. Traceable answers.
Every conversation, focus group and test results in an analysis where each conclusion can be traced back to the profiles and reasoning that produced it. No black boxes.
One page per conversation
What was said, in plain language. The standout quote. What caused hesitation. No transcripts to read.
Predictability first. Then simplicity. Then price.
Where audiences diverge
Profiles placed on axes you define. Conflict zones highlighted.
PredictabilityControl
What matters most
By profile, by segment. Not “what do you think?”, but “what matters more than what?”.
- 1Predictability
- 2Simplicity
- 3Price
- 4Sustainability
What decides, what derails
The reasons customers choose, wait or move on. Reactions that can derail a campaign.
Where the answer changes
How different customer groups, ages or locations respond differently to the same question.
Security seeker
- 1Predictability
- 2Simplicity
- 3Price
Pioneer
- 1Control
- 2Sustainability
- 3Price
What you can take forward
What was actually said. Tagged by theme and linked to the profile that said it.
“Tell me what it costs. Tell me when it starts. Stop making it complicated.”
Use cases
The questions Svava answers.
- Understand why customers hesitate
- What makes them pause, compare and ultimately choose or walk away.
- Test a concept before launch
- Prototype, price, message. See what lands and what is missing.
- Validate messaging before launch
- Let audiences read the headline back to you before your list does.
- Understand why customers leave
- The real reason is rarely visible in the cancellation form.
- Explore a brand direction
- Create contrast between audiences and find the strategic tensions.
- Review a page through your customers’ eyes
- Open any webpage and ask the profiles what they see: your own, a draft or a competitor’s.
More than software
We make sure Svava actually gets used.
A licence nobody opens is worthless. That is why we support your teams all the way, from the first question to a way of working that lasts.
Training
Think with Svava, not just click through it.
We teach your teams to reason with profiles and formulate contrast questions, not just navigate the interface.
Drop-ins
Bring a real question.
We solve it together. No sales deck, no demo theatre.
User sessions
Learn from one another.
Share what you found, where you got stuck and what you would do differently.
Active follow-up
Not a tab that gets forgotten.
We make sure the system becomes part of how you work.
Start with a question
The first step is small.
You do not need to have everything in place to begin. The first case is deliberately focused: one question, a selection of profiles and an output you can bring to a meeting.
Step 01
1
A question you are already wrestling with.
Not a test case. Something on the table this month.
Step 02
2
The profiles that make the difference visible.
We help you select the perspectives that create contrast.
Step 03
3
One run, with us beside you.
You run it; we sit alongside you.
Step 04
4
An output you can review.
The conclusions, and where they came from.
What determines whether a tool gets used is rarely how much it can do. It is how easy it was to get started.
Secure by default
Your data is yours and does not become anyone else’s.
- Your data, your profiles Nothing is shared between customers. Nothing trains anyone else’s model.
- Dedicated server within the EU Enterprise LLMs that do not train on your data. Data is handled within the EU.
- Access control Per user, per project, per app. Your admins control who sees what.
- Licensed segmentation data Today, Mosaic from InsightOne: established and quality-assured.
Book a demoBook a demo.
Book a demo.
Bring a real question.
We build a first example together around a concrete question you are actually working on. 30 minutes. No sales deck.