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Empowering Your Prosumers

Empowering Your Prosumers
Maggie Franz

Maggie Franz

Photo by Johannes Plenio

Achieving Open Innovation Without the Risk with Svava

In this series of blog posts, we’ve been talking about the shift from consumers to prosumer, and how you can bring them into your innovation process, without opening yourself up to risk. At the end of the last post, we began taking a look at how you can leverage the Svava Innovation Platform specifically to involve them, and how it helps to manage or mitigate the inherent risks involved. We’ll continue that discussion in greater detail here in this post.

How does Svava bring your prosumers into the conversation?

Svava offers a hybrid style platform. Other solutions are often, either completely private, engaging only your internal team members, or completely public, allowing the world at large to view your discussions. Svava can offer both these types of solutions, but we can also take it one step further, in enabling you to make some projects public, or public to a degree, while running others that are totally private.

In this post, we are going to take a look at how you leverage this partially public platform. On Svava, through our individual project or hunt settings, you can control just how visible the information is. You can select to make both the innovation brief and ideas that are submitted in response public, but require a login to participate.


You can allow potential participants the ability to read the creative brief, but not see any of the ideas that have been submitted, until they create a login and agree to your terms and conditions.

How does this reduce the risk?

This is beneficial for companies who want to leverage open innovation, but aren’t yet quite ready to totally open up their innovation process for the world to see. By requiring users to create a user login, you can ensure that they only see and take part in the innovation process, after they have agreed to keep what they see and say private. By inviting users to sign an agreement you are legally protected should any information slip into the hands of others.

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